
WELCOME TO
IMOGEN'S BA ILLUSTRATION & VISUAL MEDIA YEAR 3 BLOG
Huel Cocoa Bars Online
To me, it was important to show the cocoa bars alongside other Huel products, to reassure both myself and Huel that the cocoa bar...
Creating Huel Memes
Huel are a professional but humorous company! Just by clicking on their Instagram, its clear to tell they can appreciate a good meme. I...
Finished Packaging
On this page i have presented the final finished outcomes for Huels new range of cocoa bars. Im pleased with the appearance and...
Developing Advertisements & Campaigns
Really wanting to bring my cocoa bars to life, I have designed a series of posters, campaigns and advertisements to show how i would...
Looking Further into Huel's Branding & Refining Cocoa Bar Packaging
Now really refining the development for the packaging i have produced so far, i wanted to work on the important final details. Instead of...
User Journey...
Now starting to look to refining the packaging of the cocoa bars, i want to explore and display ways i will be putting it out in the...
Developing the Back
Developing the back of the cocoa bars was a fairly straight forward process, as it was a case of needing to include specific information...
What Sustainable Packaging Will I Use?
Below are a few links and information found regarding the recyclability and sustainability of chocolate packaging. There are important...
Looking at Fruit - Packaging Exprimentation
Where ill be including a variety of fruit across my project, i of course wanted to work with them physically. I considered simply...
Development - Attempting to Match / Expand Huel's Branding Style
Now wanting to start some serious development and work towards matching Huels branding, i curated some further, more detailed...
FMP Padlet Critique
28/04/21 The padlet critique we completed as a group came at the right time, as i really wanted to hear other peoples opinions before...
Very Initial Image & Composition Development to Understand Direction
Having started to study both Huels packaging and the common appearance of already existing chocolate bars, i began with some very initial...
Creating an Audience Persona - A Customer of Huel's New Vegan Cocoa Bar Range
To really communicate the concept of my product and the type of people i can envision being customers, i have designed an audience...
Developing the Most Appropriate Visual Approach
Having completed the 20 postcard activity using various markers, pens, paints and digital sketches, i wanted to develop these methods...
Creating Mature Colour Palettes Relevant to Ingredients
Having now decided on the final ingredients / main flavours for the cocoa bars, i wanted to produce a series of colour palettes, to gain...
Brainstorming Flavour Combinations - What are the ingredients?
List of ingredients to produce chocolate bars for a healthier lifestyle; All of which are; Vegan, gluten free, organic - Cocoa beans -...
Using the Limited Colour Palette from Huel's Website to Add to the Logo...
Huel's logo is simple, but effective - either white against black or black against white in the helvetica font. Where designing the...
20 Postcard Activity to Get Visuals Flowing
Where with my very first idea of designing my own product and packaging to go with it, i didnt really have any requirements to work...
Huel - Market Research
In order to gather some first hand 'evidence' to see who Huel target as their main audience, I went onto their Instragram page -...





















