Huel are a professional but humorous company! Just by clicking on their Instagram, its clear to tell they can appreciate a good meme. I think this is a great approach regarding advertising - it makes them appear colloquial, entertaining and approachable to their customers, because who likes complete seriousness all the time?
I took this opportunity to design some memes of my own, relevant to the cocoa bar range, as of course i want people to be able to relate to and laugh with the new product! Like they do with their own, these memes are to be posted on social media pages, or any appropriate platform. My own examples are as seen below;
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