To me, it was important to show the cocoa bars alongside other Huel products, to reassure both myself and Huel that the cocoa bar packaging does more than fit within their product line!
The example directly below shows how the new range would sit as a button amongst other Huel products. I really dont feel as if the bars stand out too much as a result of the added colour. The colours on the Hot & Savoury range and the Huel bars absorb the colour from the cocoa bars and i think they sit well together.
Below i have designed a web page for purchasing the cocoa bars online, with descriptions and final price.
Showing the bars online, i also wanted to showcase how the previous adverts would look applied to social media pages. Huel are popular and active on both Twitter and Instagram, so thought this was an appropriate approach.
Twitter; Advertised within a tweet, or as Huels background banner.
Instagram; As posts and stories.
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