Having now decided on the final ingredients / main flavours for the cocoa bars, i wanted to produce a series of colour palettes, to gain a serious understanding of the tones i will be working with and applying. Where gradually introducing more colour to Huels branding, i know I dont want to use colours that are overly bright and more 'in your face' - a toned down colour palette will be perfectly appropriate for this project.
On contemplation of what ingredients and specifically fruits i will be including, their appearance obviously came to mind - i didnt want to have two different flavoured fruits that were similar in shape, or colour. Blackberries providing a dark purple together with raspberries shades of pink, grapes shades of bluey-purples and cherries tones of reds will give great visual variety, and hopefully differentiate the packaging enough.
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