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imogenwest98

YCN - 'UK Greetings' - Analysing the Brief

Updated: Mar 13, 2021

'Design your own original collection of greeting cards and gift wrap.'


Who is your customer? - Want to take a mature approach, appearance and colour scheme - Packaging used for gifts for people mostly 18+ - Anything below would probably be bright, colourful and playful What is your colour palette? - Subtle

- Neutrals

- Pastels

- Soft and lighter tones - Could I focus on a specific holiday and develop a limited colour palette?

There needs to be a variety in the range, but must sit well together - Could the drawings be similar but the colour palettes vary across the individual cards, gift wrap, gift bag and notepad cover? What would you name your range? Something to focus on; - Positivity - Spring - Better, brighter days - The future - Optimism - Light

- Energy - Happiness

- Celebration?


Answering these questions has made me realise to myself that the pandemic has had a huge impact on the way I now think and feel, and the attitude I have towards life. Being trapped indoors for a year on and off has made me, and im sure everyone, really appreciate the lives we had before. Our mindset and outlook is so important in times like these, and clearly I have naturally leant towards reflecting this through this project.


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