Responding to Feedback & Changing My Mind...

Where choosing the area I wanted to direct my FMP, I have been semi-confident in taking the branding / packaging route, as it is not a world I have explored or completely interpreted for myself before. I began with some basic research into brands and companies already out there, and i certainly gained some visual inspiration. However, I went to Eleni fearing that my project didnt seem to have a lot of depth to it... I feel I was slightly naive at the start, and thought creating my own brand of luxury vegan chocolate bars was simple enough...but through feedback, Eleni gave me a lot to think about - some questions included;

Try answering the questions WHERE / WHEN / WHO / WHAT / WHY / HOW

How would your chocolate be different? What is the story of this chocolate that differentiates it from the rest?

Where and When is it sold? Who makes it (physically)? Where is it made? What is different about this place compared to others? Is it tied to an event?

Who is it for? - People that hate chocolate? - People that are allergic to chocolate? - People that are trying to loose weight?

How is your packaging sustainable? - How is it produced? - Is it reusable?

What does feel like?

Answering questions like these is certainly what I aim to do and consider throughout the research of my FMP, however I now want to combine this with the already existing process of a relevant brand.

My aim for the end of the project is to design the packaging for a range of luxury chocolate bars, that are also; vegan, cost efficient, low sugar and focused on nutritional elements, that also focus on reduced waste and minimal impact on the environment... I did originally plan and hope to produce organic products, but unfortunately this is not in line with Huel and their cost efficient products - I think attempting to introduce an organic product to a brand with no other organic items would be a mistake.

So what companies are relevant to my aims ( food / confectionary brands) whilst implementing these environmentally friendly processes across their company?