My Final Major Project - Brainstorming Ideas

I really want to ensure that I take the time for my FMP, focusing it on an area im seriously interested in, and could potentially reference when looking to start my career. Below is a brainstorm to show these areas, and the types of projects I could make from them.

Digital marketing, branding and advertising are similar subjects to intertwine with one another - Ive always been interested in the communication between companies and their customers, but have only briefly delved into the area when i completed the Brand Busting CTS course in 2nd year.

Below is a second brainstorm showing all the potential outcomes if i were to direct my project into branding - id love to expand my knowledge on it, and am yet to touch upon it within the creative, visual side of my course.

The idea of completing my FMP on a world I havent done before is quite daunting, however im interested enough to complete the research and practice necessary to develop my skills and knowledge.

Throughout my brainstorming, confectionary packaging came to mind quite quickly. Theres a huge variety of different approaches to possibly be taken - I could be bright and colourful with different illustrations and visuals, or i could be refined, mature and more text-heavy. People of all ages are customers of confectionary, so it is up to me to decide what target audience i would like to work towards. Im not completely vegan myself (about 90%), but with veganism growing exponentially, i think it would be smart to direct any confectionary product this way. Im conscious of the environment and the current climate crisis, so i certainly want to produce a product and more importantly its packaging, to reflect this.