Looking at Luxury Chocolate Packaging in Different Supermarkets

Producing the mood boards was beneficial in being able to see loads of different types of luxury chocolates, from a wide range of places, but i wanted to see what was on offer to me, in my local supermarkets and how the different packaging looked on the shelves. I also wanted to see how the chocolates would vary between shops.

Sainsburys In a smaller Sainsburys local there was actually quite a few different types of larger chocolate bars. The photos below show some similarities and differences in approaches. One thing i learnt instantly was that solely black and white packaging for a chocolate bar did not make me want to pick it up and buy it...to me, there was nothing really inviting about it - but i did understand the approach for packaging for dark or 'absolute black' chocolate.

Tesco

Tesco had similar brands available as Sainsburys - like a lot of food products, the visuals on the packaging were mostly photographic. I like the photographic approach, and its good for really showing the product, however I do think the illustrations on the packaging below and in the middle are really beautiful, and different!

Aldi

Aldi had the usual unbranded products available, and the visuals on the packaging really varied. In the photos below there is chocolate with plain brown packaging, chocolate with colourful illustrations and chocolate with the common photographic visuals. Again, I genuinely see the brighter, abstract illustrations as the most appealing and interesting packaging of all the chocolates below.