After some initial research, I decided that chocolate was a great product to design - chocolate can easily be vegan, organic and with sustainable packaging, opposed to chewy sweets that come in plastic wrappers... More luxury chocolate bars, such as the ones shown on the mood board below, also provide a great surface area for any visual branding and illustrations!
As can be seen across both mood boards, there are a lot of different approaches to take regarding the packaging... I want to ensure my product fits into these similar categories, but also has individuality to it. Where I want my packaging to be sophisticated, im aiming for my target audience to be adults, about 18/20+ - especially as im planning a vegan chocolate.
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